YN Culture and Space (YN C&S) teams up with Seoul's largest studio on cutting-edge virtual production technologies.

Apr 21

Apr 21 YN Culture and Space (YN C&S) teams up with Seoul's largest studio on cutting-edge virtual production technologies.

ARRI camera and lighting at NIPA’s virtual production studio

source: https://www.arri.com/news-en/arri-equipment-virtual-production-technologies-in-korea

(YN Culture&Space (YN C&S),is owned by YG Entertainment, Naver, Nexon, Wysiwyg Studios and Wysiwyg subsidiary NP, and they are building a studio.)

YN Culture and Space (YN C&S) and the National IT Industry Promotion Agency (NIPA) Studio have teamed up to introduce Korean filmmakers and content creators to cutting-edge virtual production technologies. NIPA has established a 1600 square-meter LED studio outfitted with state-of-the-art equipment, while YN C&S is conducting R&D activities using cutting-edge equipment.

NIPA Studio, led by deputy director Jin-seo Lee, boasts the largest studio in Seoul, now expanded with advanced LED walls and a sophisticated lighting system.

“When engaging with local production crews, we have observed a sense of uncertainty and preconceived notions surrounding virtual production. We firmly believe in the need for an environment where these technologies become both enjoyable and challenging for all creators. We wanted to be the catalyst for this, which is similar to the path ARRI has taken, so we thought it would make for a great partnership,” explains YN C&S COO Boon-hong Min.

“Our main purpose is to establish a space that facilitates high-quality content creation and to increase the production capabilities of Korean content producers through research and experiment, incorporating new features that go beyond our conventional understanding of virtual production,” continues Lee.

Virtual production is still a budding market with high barriers to entry, so NIPA had to go through serious deliberations when planning the construction of the LED studio. Lee states: “The first thing was to ensure that the system is user-friendly in terms of both hardware and software. To do this, we first looked at the most used and proven systems in the world. We thought that overspecialized systems might impede creativity by limiting data sharing and hinder prompt problem-solving on set.”