In 2023, according to the annual chart's TOP 400 artist circle index occupancy rate survey, NewJeans ranked within the top 400, placing a total of 12 songs and recording a cumulative occupancy rate of 7.5%.
The annual chart's music usage index 400 (the sum of music usage from 1st to 400th place) decreased by 8.7% compared to 2022 and 32.0% compared to the pre-pandemic year of 2019.
In the TOP 400 artist's album sales occupancy rate survey for 2023, Seventeen placed a total of 25 albums within the top 400, recording a cumulative occupancy rate of 13.9%.
The album sales volume for the TOP 400 in 2023, based on the annual chart, increased by 50.1% compared to the previous year. Please note that there might be some differences in calculations between the annual chart 400 and cumulative monthly sales calculations.
Kakao Entertainment recorded a 38.0% music distribution occupancy rate within the top 400, with notable songs like "I AM" and "Kitsch" by IVE, "Horizon of the Incident" by Yoonha, and "(G)I-DLE's 'Queencard'" being prominent.
YG PLUS recorded a 37.9% album distribution occupancy rate within the top 400, with major albums including Seventeen's '10th Mini Album FML ', '11th Mini Album SEVENTEENTH HEAVEN ', and Tomorrow X Together's 'The Name of the Temptation.'
In the 2023 annual chart's top 100, there were 28 ballads, 36 dances, and 7 rap/hip-hop songs. (Genre: According to Melon standards)
To summarize, the 2023 music market showed an 8.7% decrease compared to the previous year and a 32.0% decrease compared to 2019, pre-pandemic. Factors such as the growth of YouTube Music, the absence of genre diversity in the music market, and issues related to silent streaming counts seem to have influenced the music usage index 400 in a complex manner.
A notable point is that within the top 100 of the 2023 annual chart, dance genre songs were the highest in the past 10 years, with 36 songs. This is directly related to the dominance of the so-called 4th generation girl groups in the domestic music market. Additionally, out of the top 20 of the 2023 annual chart, 18 songs are dance songs, and 16 songs belong to girl groups (members).
While the physical album market is expected to steadily increase in the medium to long term, the uncertain situation in China's export in the latter half of 2023 could become a major variable in the overall growth of the physical album market this year.
The music industry is undergoing significant improvements, moving beyond the Asian market into North American and European markets. This is a result of the strategies employed by K-pop to expand its activities to non-Asian regions. (Refer to the 'Album Sales Review' column dated December 26, 2023, for more information. Further columns will delve into the details of the export-related album market.)
2023 Year End Chart Digital
