Artist Baek Hana signs exclusive contract with YG PLUS
Artist Baek Hana has signed an exclusive contract with YG PLUS, marking the initiation of a new business venture in the art sector.
Baek Hana, who has been actively engaged in various artistic endeavors since 2015, expressed her excitement about the exclusive contract, stating, "Through the exclusive contract with YG PLUS, I look forward to having my works widely known to the public and collaborating in various fields."
This collaboration signals YG PLUS's entry into the art sector as part of its new business initiative. The company aims to explore diverse projects with promising and unique artists, including art exhibitions, brand collaborations, broadcast appearances, and striking photo shoots, enhancing synergy with its existing businesses.
As YG PLUS is actively involved in advertising, music distribution, and merchandise businesses closely tied to art, the expansion into the art sector is expected to bring forth new and diverse art content by combining with existing businesses. Collaborations with diverse and distinctive artists within YG are anticipated to showcase exciting and wonderful art content.
Baek Hana will host her solo exhibition, 'SPREAD THE HAPPINESS,' in December, providing an opportunity for the public to experience her vibrant and imaginative artworks.
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