VICTON member Do Hanse revealed the reality of idol music broadcast activities.
Recently, Do Han-se shared his thoughts on the idol music broadcast activities through the fan communication platform Bubble, saying, "Music shows are great. They're really nice, but it doesn't really add up."
"It's not like going on music shows brings a tremendous promotional effect like it used to for the 2nd gen seniors I watched when I was young. It costs around 10 million won for one week of music show appearances, but the appearance fee for music shows is only 50,000 won." He added, "I'm not sure about these days. Back in my time, it was around 50,000 won per group for music show appearances."
"If you're going to make a comeback, you need to look cool, so you have to set up sets and stuff, which costs even more. Additional expenses like rehearsal fees, styling fees, snacks for staff members, and beverage costs could add up to 20 million won." He explained, "All of that is debt piled on the idols. That's why it's a game that not every team can afford to play. With the money spent on one or two weeks of music show appearances, you could produce another music video that looks even cooler. This is something that doesn't need to be explicitly stated, but since people were curious, I mentioned it."
Do Han-se expressed his respect for K-pop artists, saying, "But you have to promote like that. I really respect K-pop artists. They're people living in a fiercely competitive environment. Whenever a song is released, we’re asked to go on music shows. So, I’m just gonna say this. The reason why I don't insist on going on music shows is that hardly any idol groups earn from it. Except for a few teams that are headliners at festivals and are known even to the general public, most teams just pile up debt until their contracts end."
"There's no money to be made unless you disband halfway through or complete the seven years safely. The debt accumulated during activities doesn't need to be repaid once the seven-year contract is over. It ends neatly with no debt," he said.
Do Hanse debuted as a member of VICTON under IST Entertainment in 2016 and is currently pursuing solo activities after signing an exclusive contract with The Dial Music, a subsidiary label of Uncut Point, last year.
Hanse recently appeared on iKON Bobby’s content about finding collaborators filmed at Warner Music Korea. 
