[FULL TRANSLATION] TREASURE INTERVIEW IN GQ SEPTEMBER 2024

[FULL TRANSLATION] TREASURE INTERVIEW IN GQ SEPTEMBER 2024

240830 Update: 
Added translation for new content from GQ Online

TREASURE

Don’t give up, because tomorrow will be new


CHOI HYUN SUK

While blowing out the candle for your 4th anniversary,
I hope TREASURE, now four years old, even for 10, 20 years, can stick together tightly to be long-running singers.

To the me from n years ago or the me n years in the future:
To Hyunsuk of 9 years ago. Enduring the busy times of practice, it was tough, wasn’t it? Looking back, those times are now memories, and sometimes I regret not practicing more. Work harder so that you won't have any regrets. Fighting!

The work that reflects me, its genre:
Everything except thrillers. My life seems to be a mix of all genres except thrillers. It's like a documentary at times, then suddenly it feels like a fast-paced sci-fi roller coaster. Thanks to the fans, I feel romance, and when I'm with the members, it turns into a comedy. It's really diverse. (DL Note: romance in Korean can be platonic similar to “bromance”.)

The synopsis of my story in one sentence:
"Choi Hyunsuk, who loves movies, wakes up one day to find himself inside scenes from the movies he's watched. What will happen to him?!"

I really watch almost every movie except thrillers. Straight Outta Compton and Sing Street are movies I often rewatch or just have playing in the background. They’re life movies for me. They're related to music, and I love the playlist, direction, and lingering emotions they leave. They motivate me.

What's in my treasure box:
My role models. Virgil Abloh, Rick Owens, Pharrell Williams, G-Dragon sunbaenim, Playboi Carti, Kendrick Lamar, and other role models in my treasure box. Thanks to them, I strive to become a jewel myself. I love these role models who are the greatest in my life.

A reckless challenge I want to try:
Publishing a poetry collection. I watch and love poetry books as much as I do movies. Even though I read a lot, I don’t have plans to write them (laughs), but challenges are limitless, and I can try anything.

GQ: As one of the two leaders leading the 10 members of TREASURE, what do you say most often when directing?
CHS: “Good, you’re doing well, So Close!, Use more sensibility, Do it your way, Crazy good.” As someone who also records in the booth, I know that the tension in there is indescribable. It’s more nerve-wracking than standing on stage for the first time or doing your first monthly evaluation.

GQ: Every time?
CHS: Every time. Because I know this well, I try to remind the members to think of the booth as another stage.

GQ: That’s probably something you want to hear for yourself, right?
CHS: Exactly. When I tell the members, "Do it your way," that’s when they perform the best.

GQ: You mentioned that you aspire to be a hexagonal(multi-talented) artist. What is the vertex (highest point) you most want to fill as you work toward that goal?
CHS: Happiness. I think I should always view myself objectively and critically, but the goal should always be high. They say that the goal defines the capacity of a person. So the biggest and furthest goal I set for myself is to be a hexagonal artist. Skill is skill, and sense is sense. I believe those are aspects you can develop by expanding your role. I want to be someone who takes care of myself and remembers that there is happiness within me. I want to be someone who can see the bright sunlight.

GQ: That’s poetic. Wanting to be someone who sees the bright sunlight.
CHS: I actually like the rain, but I hope that a day comes when I, like others, can look at the sunlight and feel happy. I want to be someone who can warmly and brightly welcome that happiness, which I didn’t know before.

GQ: That’s an interesting take on happiness. You're saying that even if it’s something you don’t particularly like, you want to embrace it, and that will become happiness.
CHS: Yes. I think it would be good if I could make anything my own, rather than viewing it negatively.


JIHOON

While blowing out the candle for your 4th anniversary,
I wish for positivity and happiness as we face the past, present, and future. Thank you to the members, TREASURE MAKER, and staff who have been with us. Congratulations.

To the me from n years ago or the me n years in the future:
Whenever it may be, I want to go to the day before I leave this world. I’ll feel as I ask my future self, "How was your life, Jihoon?". I’m curious about what expression I’ll have, what I’ll reminisce about with what emotions.

The work that reflects me, its genre:
Title: Park Jihoon, Genre: A series. As we live, we accumulate countless experiences and memories, whether positive or negative. I also have many chapters in my life, so I’d like to make the story of Park Jihoon into a series of films, divided by different times and situations.

The synopsis of my story in one sentence:
A few days after dreaming of a dragon with a yeouiju (wish-fulfilling jewel) in its mouth flying freely through the sky after piercing through the space between its legs, a dragon is born in Busan on March 14, 2000, in the year of the Gyeongjin.

What's in my treasure box:
I want to keep and carry with me or engrave on my body the most beautiful moments of the people I love, in some form. I dislike how memories fade and blur over time, so I want them to remain vivid.

A challenge I’m confident I would win:
Judo. I’m learning it diligently. I’ve always been fearless and loved activities since I was young, so I wanted to learn something physical, and I came across judo. It’s not about brute strength but rather strategy. It’s really tough to throw an opponent who’s resisting. The thrill when you finally break through that resistance! It’s indescribable. My uniform, which I waited three weeks for, has just arrived. I’m taking my lessons seriously.

GQ: Is exhibition viewing still a hobby of yours?
JH: Yes. Personally, I hope to enhance my aesthetic sense, and I always have talented people around me. I think the synergy will be greater if I also understand things well, so I frequently visit exhibitions.

GQ: Is there a recent aesthetic impression that left a lasting mark on you?
JH: The Banksy exhibition, specifically the work called Festival. It depicts the scene of people who support anti-establishment lifestyles, like punk and goth, lining up to buy festival merchandise. It’s reflects the irony so I found it striking. It felt a bit unnatural for me to see the words “Banksy” and “exhibition” together, so I went to see it for myself. As expected, there is no fixed answer.

GQ: I recall something you said at an exhibition once, which seems relevant now. You mentioned, “Everyone sees and feels things differently, so it’s understandable for them to think that way.”
JH: That’s right. Whether it’s an exhibition or a movie, any medium that inspires is open to everyone in different ways. How you interpret it is up to each individual. I think I was a bit narrow-minded initially, but as my perspective widened, I began to see things from different angles. My older brother attended Taekwondo classes when we were young, but I went to art and violin classes, rosin-ing my violin bow at home. I remember asking my mom, “Why do I have to do this when I want to learn Taekwondo too?” (laughs). I realize now that, unlike my calm brother, I couldn’t sit still in one place. My mom, who was a designer, saw some artistic talent in me. I think those early experiences have helped me a lot now. Once I actually start doing something, I find I enjoy learning it.


YOSHI

While blowing out the candle for your 4th anniversary,
I wish that the 10 members of TREASURE and TREASURE MAKERS can be together forever!

To the me from n years ago or the me n years in the future:
To the me 10 years from now. Hey, it’s me, live happily. ♡

The synopsis of my story in one sentence:
Yoshi, recording diligently with the mindset, “The songs I create now will be discovered by humans millions of light-years in the future, and they’ll dance to them. I’ll become that kind of artist!”

What's in my treasure box:
I want to put the Beatles' Let It Be record in my treasure box. It’s special to me because my mom and dad listened to it together before they got married. I’ve always loved vintage things, clothes, or items that have an old-fashioned feel. Once, when I visited my grandmother’s house, I was looking through my dad’s old things and found the Let It Be record. I asked my mom, “Mom, what’s this?” and she said, “Oh? We used to listen to this before we got married, and it’s still here.” So I’ve kept it carefully ever since. The melody, the repeating “Let It Be” lyrics—there’s an emotion that tugs at my heart, so I sometimes listen to it before bed.

“I am the only poet who can write that poem.”
The lyrics I wrote for our song G.O.A.T., "Shout out, bingo! It's probably cold inside," is a play on words. It mixes the word “빙고 (冰庫),” meaning an icehouse where ice is stored, with “Bingo,” the word you shout when you win. So it’s like saying, “You won, Bingo!” but at the same time, your inside might be cold like an icehouse (빙고). It’s also a pun on “amateur” (아마추어) since it sounds similar (to it may be cold in Korean). I found the term “빙고 (冰庫)” while looking up words, and I think I must have encountered these old-fashioned expressions without even realizing it. Hyunsuk often tells me, “You know a lot of old-fashioned expressions.” It helps sometimes because it brings out a different color when I’m writing lyrics.

GQ: You watched the movie King Kong and wrote the lyrics, “Rise to the top as you wish” for your new song KING KONG. Are there any movie scenes you’ve noted for inspiration?
YS: I’m a huge fan of Stanley Kubrick, and I really enjoy looking up behind-the-scenes stuff and how his movies were filmed. My movie-sharing buddies are Hyunsuk and Asahi. Asahi recommended the 1996 movie Romeo and Juliet, and I watched it. Although it's about a love that can’t be realized, it prioritizes love as if it’s the essence of humanity, so I found that really fascinating. There’s a scene where Juliet says to Romeo, “I already gave you my love before you even asked for it.” I found that so romantic and beautiful that I paused, rewound, and watched it over and over again. I love poetry and people who write well, and isn’t that incredibly romantic? Giving something before you even ask for it.

GQ: You like poetry, don’t you?
YS: When I was a trainee, I asked Song Mino sunbae, “Hyung, where do you get your inspiration?” and he told me that he reads a lot of poetry. So I thought, “Maybe I should try buying a poetry book,” and I started reading it, and I really like it.

GQ: How would you express love without using the word “love” in your own way?
YS: Oh, there’s a phrase that I think expresses it perfectly. The first time I heard it, I thought, “This is what love feels like.” It’s “You Make Me Happy.” You make me happy. That’s the closest expression to love in my opinion.

GQ: Yoshi, you’ve mentioned that there’s an emotion that only Korean can convey, so you write lyrics in Korean instead of Japanese. Is there a line that’s difficult but stands out to you?
YS: There’s a poem by Leonard Cohen called My Poem. The first time I opened the first poetry book I bought, this poem was on the page I saw. The words were a bit difficult for me at the time, but I thought it was such a cool line. I still remember it. “I tried to sleep but when I couldn't sleep I learned to write I learned to write what might be read on nights like this by one like me”


JUNKYU

While blowing out the candle for your 4th anniversary,
I wish for all of TREASURE to stay healthy and achieve all your dreams!

A message on a congratulatory card to myself:
Don't give up!

Words I want to say to myself from n years ago or in n years, and why:
To the me 10 years from now: Keep pursuing your dreams. I want to be someone who looks forward to tomorrow. In 10 years, won't I have grown much more than I am now?

My work and its genre:
Junkyu's Dream, a documentary. This moment with TREASURE MAKERS feels like a dream, and I'm continuing to achieve my dreams.

The synopsis of my work in one sentence:
Junkyu, who keeps challenging himself, falling and getting back up—just when it seems like the end... suddenly?! To Be Continued.

A challenge I'm confident I can win:
Jump rope. On a day off, I’m confident I can jump rope for a long time with the stamina I’ve saved up. Ever since I was young, I could do doubles speedy speedily, so much that even I myself find it amazing.

GQ: You've been making music since you were in high school. About a year ago, you mentioned having around 300 songs in your work folder. How much has that number grown since then?
JK: I haven’t counted, but like I said the last time, I used to work a lot. But these days, things have changed a bit. I’ve been focusing more on quality than quantity. I’m trying to make each song as high-quality as possible, so the quantity might have decreased compared to the past, but I’m focusing on qualitative growth.

GQ: That’s true, quantity isn’t the most important.
JK: Right, so I’ve been working with that focus for the past year.

GQ: What’s the name of your work folder?
JK: Just “Work”. I’ve just labeled it as “Work.”

GQ: That’s straightforward.
JK: Inside, there are various things—if I feel a bit disappointed with a result, I might label it with a “ㅠㅠ” (a :( emoticon). Inside the folder, I add more detailed according to my style, but the overall folder name is just “Work” (laughs).

GQ: Among the records you've left behind, the word "dream" seems to be repeated the most.
JK: That’s right. I like the word “dream.” A person who dreams of happiness.

GQ: What is that happiness?
JK: A person who looks forward to tomorrow.

GQ: The work folder could be seen as a piece of that dream. If you were to describe the point where all those pieces come together?
JK: One thing is certain, it’s a bright color. It’s hopeful. Hopeful and positive. I think it turns out that way because I look at it that way. You need positive thoughts to have a tomorrow.

GQ: Looking forward to tomorrow, is there anything different between yesterday's Junkyu and today's Junkyu?
JK: What’s different... I always tell myself, “Don’t give up.” My mindset has remained the same, whether in the past or now, so in a broader sense, nothing has changed. That’s why I look forward to tomorrow. If you don’t give up on anything today, tomorrow will bring something new.


YOON JAEHYUK

While blowing out the candle for your 4th anniversary,
I feel happy to have spent these four years together, and I hope to continue creating many memories with TREASURE MAKER in the future.

Words I want to say to myself from n years ago or in n years, and why:
To the me 10 years from now: Hey Jaehyuk, are you doing well? I hope you’ve achieved everything you wanted and continue to treat the people around you kindly. (He draws a tree.) Oh, I drew a tree because I really like trees. Once they take root in a place, they stay there, growing deeper roots and growing tall. It symbolizes that I, too, will always remain steadfast in this place.

My work and its genre:
It would probably be a documentary titled Mirror. I think it would be interesting to face myself in the mirror and explore who I am.

The synopsis of my work in one sentence:
The things Jaehyuk only imagined while looking in the mirror suddenly happen in real life?! A day full of unexpected events!

A treasured item:
Oasis’ song “Whatever.” I feel like the song carries a message of freedom. Life can bring emotions that weigh you down, but this song, for me, changes those feelings into a “That’s just how it is” mentality, providing comfort. Even though the lyrics and the content don’t explicitly say that, the song feels like that for me so it’s comforting.

A reckless challenge I want to take on:
I want to try a cross-country trek. Competing against others is good, but I want to compete with myself and see if I can overcome my own limits through this challenge.

GQ: As a lifelong fan of Hanwha, how would you describe your current self in the context of a baseball game?
YJH: I’d say it’s the beginning of the 5th inning.

GQ: What do you mean by that?
YJH: In baseball, the starting pitcher usually gets changed around the 5th or 6th inning. It’s the time when you start wondering whether to replace the pitcher or not, whether to try something different with the game or to continue with what’s been working. It feels like I’m at a similar point in my life.

GQ: Who is your opponent in this game? And what would it take to win?
YJH: The opponent is also myself. To win against myself... The thing I’m confident about is my resolution to never regret. I believe in myself, so whatever direction I take, if I continue honing my skills and work hard, I think I’ll be fine.

GQ: When asked what you would say to yourself from a few years ago or in the future, you mentioned, “Hey Jaehyuk, are you doing well?” If you think about Jaehyuk from 10 years ago, how is today’s Jaehyuk different?
YJH: I think my perspective on the world has changed a bit. I used to try to be considerate and attentive to everyone, but now I focus more on dedicating my attention and care to the people who are truly important to me. This change seems to bring more meaning and happiness to my life.

GQ: Isn’t that narrowing your view of the world?
JH: It feels like it’s actually broadened. Because within these close relationships, I’m more thoughtful and careful about what I say and do.


ASAHI

While blowing out the candle for your 4th anniversary,
I hope TREASURE and TREASURE MAKER can continue to spend time together in good health and happiness.

Words I want to say to myself from n years ago or in n years:
To Asahi, four years from now: Take care of your health, treat the people around you well, and have fun.

My work and its genre:
The title would be TREASURE. It’s the word that best represents me. Since I love photography, I’d choose photography as the genre.

The synopsis of my work in one sentence:
Me, in a natural state, spending time with my members.

A treasured item:
I want to place my keyboard in my treasure box and take care of it preciously because it’s a valuable tool that helps me create better music for TREASURE MAKER. And also, my camera!

A reckless challenge I want to take on:
I want to film a travel content piece with all the members going on an overseas trip. If we go to Osaka, I could be the perfect guide!

GQ: What was the last moment you captured with your film camera?
ASH: It was a photo with the members at a barbecue restaurant. It was such a joyful moment that I wanted to capture it in a photo.

GQ: You seem to carry a film camera with you often, even today. I noticed in a video that you were casually taking pictures with it, so I was curious about how often you actually use it.
ASH: That’s right. Whether I’m out having fun or working, I usually carry it with me. Of course, I also take photos with my smartphone, but when I feel “it’s now”, I use my film camera to capture the natural moments.

GQ: When it comes to dealing with film, there are usually two types of people: those who develop the film right away and those who let it pile up. Which type are you?
ASH: I usually develop the film right after finishing a roll. Right now, I don’t have any undeveloped film, but the waiting time is quite enjoyable, wondering how the photos will turn out. Someday, I’d love to try developing the photos myself if I get the chance and the place to do it.

GQ: If you could capture just one moment on camera, what would it be?
ASH: I’d gather my family, the members, and all the people I cherish in one place and capture that moment. All of us, smiling together.

GQ: But if you’re taking the photo, you won’t be in it, right?
ASH: That’s okay. I know I took it. As long as the people I love and cherish are in the photo, I’m satisfied. After all, I see myself in the mirror every day.


DOYOUNG

While blowing out the candle for your 4th anniversary,
I wish to meet more TREASURE MAKERs around the world in person.

Words I want to say to myself from n years ago or in n years:
To myself one year from now: How is your present situation? Have you reached the goals you set for yourself?

My work and its genre:
I’d like to create a documentary titled About Me to capture my growth process.

The synopsis of my work in one sentence:
His story of starting to dance to lose weight but ended up becoming a singer, bam!

A reckless challenge I want to take on:
I’d love to try skydiving. I think I could be the first among the members to jump because I’m not afraid of heights. Except for spiders and bugs, I’m fearless.

GQ: You mentioned that you enjoy Debussy and that you like soft music. Do you have a classical piece you listen to when you’re feeling sad?
DY: I do like classical music and used to play the piano often, but these days when I’m feeling down or stressed, I do weight training. I also do it when I’m not feeling down. I started about 2-3 months ago, and I find it really enjoyable.

GQ: So you’re into weight training?
DY: Yes, I’ve gotten into weight training. Now that I’m 22, having debuted as a high school student and gradually becoming an adult, I wanted to make some significant changes, so I started weight training. I did deadlifts yesterday.

GQ: Even for someone who loves exercising, getting to the gym can be tough.
DY: On the contrary, I look forward to going. If I miss a session, I feel disappointed. When I do go, I definitely feel my body improving and my mind becoming clearer and more refreshed. It seems to have become an essential part of my routine. If there’s a framework called Doyoung, it feels like I’m keeping it from breaking down through exercise.

GQ: If you were to take a piece out of the framework of Doyoung, what would it look like?
DY: Most fans know this, but when I was in elementary school, I was quite chubby and round. I considered learning basketball or dance, and there happened to be a dance academy nearby, so I started taking dance lessons. That led me to meet Junkyu, audition, and eventually become part of TREASURE. I’m still getting to know myself, but one thing I’ve learned is that I’m someone who flows like a river, seizing opportunities when they come.


HARUTO

While blowing out the candle for your 4th anniversary,
I hope everyone remains happy and healthy.

In my treasure chest:
A brown jacket that I recently bought. It’s from a brand I really love, and brown is my favorite color, so I take great care of it.

A reckless challenge I’d like to try:
I love riding amusement park rides and would like to challenge myself with rides in different countries.

GQ: If you were to create a work reflecting your story, what genre and title would be fitting?
HRT: A work that resembles me… Hmm… (pauses thoughtfully) Oh, this is quite difficult.

GQ: It’s great that you’re thinking deeply about it. Why is it so hard?
HRT: I don’t think there’s a movie that fits my life. I consider myself a lucky person. For instance, I got into YG because my mom applied for the audition without telling me, and I started as a vocal position but ended up rapping because a staff member suggested I try it. I think about 70% of it is luck… Oh! How about Yes Man? I usually say “yes” when there’s something to do, and then I find out if it suits me or not by actually trying it. So, since I’m willing to try things, Yes Man seems fitting.

GQ: Actually, I was thinking about how a story about you might be portrayed in a work, but Yes Man really fits that idea. It’s all about trying things out.
HRT: Ah, I see now! Thanks for clarifying.

GQ: Is there anything recently where you’ve shouted “yes” to?
HRT: I bought the brown jacket. I really like brown, and while black jackets are common, brown ones are rare, so when I found one, I bought it immediately. I try to act on my interests and hobbies right away. If there’s a piece of clothing I really like, I buy it, and if I’m really into working on something, I’ll work through the night if needed. If I don’t buy something I like, I’ll keep thinking about it, and if I don’t work on something, the beats and lyrics I’ve thought of will keep occupying my mind. It’s better to get it done right away. Before debuting, I had the mindset of not having regrets, so I’ve been trying to live that way, and I’m still working on it.


PARK JEONGWOO

While blowing out the candle for your 4th anniversary,
I hope everyone continues to stay healthy and happy.

To my past or future self:
I’d advise my past self, 4 years ago, to find a hobby. While practice is important, having a hobby that brings healing can make every day more enjoyable.

A work that represents me, its genre:
I’d like a documentary about me. The title could be simply <Park Jeong Woo>.

One-line summary of the work:
The life story of an ordinary person, Park Jeong Woo.

In my treasure chest:
I want to keep my dreams in my treasure chest. Even now, I’m running towards my dreams, and I want to achieve them together with the support of Treasure Makers.

A reckless challenge I’d like to try:
I’d like to try skydiving. I’ve always wanted to experience the feeling of flying, although it’s a bit scary before you jump. But from what I’ve heard from those who have tried it, the view from the sky is beautiful, and I definitely want to try it someday. Doyoung hyung said he might be the first to jump? I don’t think I’ll be the first. (laughs) I’ll jump after seeing Doyoung hyung do it first.

GQ: In your summary of a work about you, "The life story of an ordinary person, Park Jeongwoo," what does "ordinary" mean? What is the true nature of Park Jeongwoo?
PJW: When I was younger, I often compared myself to others. But the more I did that, the more I felt like I was losing my own uniqueness. In reality, everyone is different. Everyone has their strengths and some shortcomings. So, I thought that if I achieve something and fulfill my dreams, it’s not because I’m special, but because “everyone can do it.”

GQ: That’s paradoxical. Everyone is ordinary, so everyone is special.
PJW: Exactly. So, I want to convey that I’m ordinary and that achieving things is not about being special.

GQ: I wonder if your usual calm and unruffled demeanor is something that is expected from the maknae member of the team.
PJW: There is something like that. Since I used to get caught up in my emotions a lot, I think I’ve set a certain baseline for myself. I try not to get too down or too excited.

GQ: Did you have any moments of inner excitement while maintaining your calm?
PJW: Taking on the role of the main vocalist in the team felt significant to me. The weight of it was substantial. I love singing and wonder if there’s anything else in my life that I’m as passionate about. But there were many times when things didn’t go as well as I wanted. So, I really worked hard, practicing everyday, I thought I was “dying.” As I continued, I felt like I was getting closer to my goals, and that was when I felt the greatest sense of achievement. Even though I actedcalm, I was celebrating internally. I don’t think anybody knows that.

SO JUNGHWAN

While blowing out the candle for your 4th anniversary,
I hope that Treasure Makers, Treasure, my family, and the staff stay healthy.

To my past or future self:
I’d tell my past self from 4 years ago to take good care of your health. There’s nothing more important than health!

A work that represents me, its genre:
I think a comedy film would be fitting. Every day with the Treasure members and Treasure Makers is so much fun, and I want to continue living joyfully.

One-line summary of the work:
Junghwan, who took a nap at 6 PM, wakes up to find it’s 6 AM.

In my treasure chest:
What’s most precious to me is definitely the Treasure Makers. While I can’t put them in a treasure chest, I always hold them dear in my heart. I hope to continue having your support. Treasure Makers!

A reckless challenge I’d like to try:
If we did the sports day from <Treasure Map> again, I’m sure I’d win against the hyungs. I’m confident in bodyweight exercises like push-ups and sit-ups, excluding ball games.

GQ: Do you still enjoy your unique way of eating ramen with potato chips?
SJH: Oh, no. (laughs) That was back when I was in middle school.

GQ: Has it really been that long?
SJH: It’s been about 4 years.

GQ: Back then, it seemed like you knew how to entertain yourself well. How about now?
SJH: That’s right. Back then, I tried to entertain myself with unique things, but now I enjoy receiving positive energy from people, the members, and the fans, and laughing together.

GQ: Congratulations on your graduation last spring. Besides the physical graduation ceremony, is there anything else you feel you’ve graduated from?
SJH: I’m still working on it, but I’m trying not to nap as much.

GQ: You’re so committed that you even made a resolution?
SJH: Time is too precious. Recently, I had intended to take a short nap at 6 PM and ended up waking up at 6 AM. How could that happen? I was shocked by how time had vanished. It’s so regretful that it sticks in my memory.

GQ: If you were to create a work that captures Junghwan, what genre and title would be fitting?
SJH: Comedy. It’s always been my wish to live in a way that’s funny and enjoyable like a comedy film. My life isn’t quite a comedy yet, but I hope it will be in the future, so a comedy genre fits. As for the title... I’ll leave that for now.

GQ: Why do you laugh and scrunch up your nose? (laughs) Is the question a bit embarrassing?
SJH: No, it’s not embarrassing. It’s just that I don’t think it’s time to settle on a title yet. I’ll leave it open for now to see how things unfold.

Be a Brand, Not a Trend - YG Entertainment’s Global Strategist Choi Sung Jun 2012 Interview

Be a Brand, Not a Trend - YG Entertainment’s Global Strategist Choi Sung Jun 2012 Interview